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Top 5 tips for a Successful Email Marketing Campaign
if email marketing isn't part of your online marketing mix then it should be. email marketing is a highly effective way of targeting your customers and keeping them informed with your latest news and offers. our email system allows clients to measure the results of their campaign in a way that you can't with printed marketing.
whether you're already sending email campaigns that aren't performing the way you would like it to or considering planning your first email campaign.
1. what do you want to achieve?
before undertaking a campaign you should consider who you're sending it to and what you want the outcome to be. email marketing can be used to communicate special promotions, deliver newsletters or announce events. whatever the reason, content should always be created with a clear focus in mind.
2. target your audience
this should be clearly defined with a solid understanding of their needs and what motivates them. your target audience dictates everything from the length and tone of your message to the images and subject line you use.
3. time your email campaign correctly
studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are tuesday and wednesday, as this is when people are more receptive to communication. this means that they are more likely to read your content and click on links.
4. include a clear call-to-action
each email you send should spell out exactly what you want the recipient to do. make links obvious and call attention to any special directions you are providing. and it’s okay to be repetitive when it comes to the call to action – include it toward the top of the message and mention it again at the end.
5. check your spelling
nothing makes your business look worse than misspellings. a misspelling says to the reader, if you make mistakes in an email what other mistakes do you make? be sure to proofread again and again and again.