Digital shopping, one click ordering, product personalisation; it all plays a big part in our lives in the era of the e-business. But what really brings in the crowds and sets you apart from the rest?
Just how custom can an online store be without the need for a real person to show you how to use it, what to click on and what to buy? Getting people to spend their money shouldn’t be so difficult, and in the majority of cases, it isn’t. All it takes is a keen eye for design, well written copy and consistency. Easy right? Wrong.
For years now the faces of online stores has been changing. Trends and fads come in, get overused and then fade out to make way for the next trends. Very rarely the mould is broken for longer than a week before somebody copies, mimics or is inspired by what the industry leaders are doing. The face of internet shopping is always on the move, just like the shops on the high street; always trying something new to push a sale.
It all revolves around appeal. Sex appeal, product appeal, any positive appeal possible to try and create a happy and ‘must have’ relation between the design and the products being offered.
Going into a shop on the high street isn’t as simple as stepping inside, snatching an item from the shelves or the racks, paying and then leaving. It’s an experience. An experience that should be carried across into the digital world, an experience that can be achieved by good design.
Do you have an E-Commerce store that you think could be converting more visitors into customers? Are you interested in starting an E-Commerce store as an addition to your bricks and mortar business? You’re in the right place, we’ve got the right minds to make it happen. Get in touch today to discuss your project.