Walk the Walk was founded by Nina Barough who woke one morning with an idea to power walk the New York Marathon wearing a decorated bra to raise money and awareness for breast cancer. That was 13 years ago when just 13 women took part. What began as a one off fundraising event has become a thriving multi-million pound charity raising to date in excess of 55 million pounds for vital breast cancer causes. There are now several walking marathons organised by Walk the Walk. The flagship events are the “Moonwalks” in London and Edinburgh and “Sunwalks” in Newcastle, Bristol and Southampton. To date, over 250,000 people have taken part in a Walk the Walk event!
We were tasked with redesigning the existing ecommerce element of the Walk the Walk website, WalkWear. This is where people registering for the walk can purchase Walk the Walk related items such as branded t-shirts, caps, bumbags, badges and more.
Walk the Walk have a huge following on Facebook and it was key that the site took advantage of this- as well as the standard sharing and “likes”, the site is being enhanced to have its own Facebook store.
User interaction is strongly encouraged on the site with users posting reviews and uploading images of themselves in the garments they purchase from the site. In addition to this, a blog was also developed so the charity could connect with fundraisers directly through weekly postings.
Sales on the website increased by 400% in the first year with an expectation of further growth in year 2. Users have reported the site much easier to use and many have left testimonials on the site.
Guy Aubertin, Commercial Director at Walk the Walk said “If only building websites was always this straightforward! The team have been responsive, enthusiastic and above all very helpful in pointing WalkWear in a new direction. Best of all we have seen a massive increase in sales versus this time last year and a large part of that can be put down to the design of the new site.”
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