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having used an off-the-shelf ecommerce solution for less than 12 months, life fitness uk commissioned us for the development of a bespoke online store that was matched to each of their needs.
Digital marketing campaigns accompany the online store each month with a focus on email marketing and organic search rankings.
Other bespoke web development completed for Life Fitness includes an online tendering application, allowing staff to automatically generate brand-coherent PDF documents, tailored to the requirements of the tender.
the resulting online store has seen better ranking in search engines as a result of standards-compliant code. ultimately this has increased online and telesales transactions, with new gym clothing ranges and a leasing calculator also being added more recently.
The online tendering application provides a quicker means of preparing documents that are client-ready.