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M+R are exclusively responsible for the supply of clothing brands such as Firetrap, Full Circle and Duck & Cover to retailers in the north of the UK. The key requirement of the project was the development of an online catalogue.
Making use of advanced and customised Javascript, the website acts as an online catalogue for their product lines. Retailers are provided with a login to access individual product information on items they have permission to sell.
A comprehensive bespoke content management system allows M+R to keep the catalogue (of around 1000 products) up to date with new lines each season, as well as managing users of the site.
Visually, the site is designed to reflect the unique showroom facilities in Manchester. Again, advanced use of javascript gives the user a sense of ‘moving through’ the showroom, with the pages scrolling horizontally instead of vertically.
As well as the online catalogue system, M+R also make use of newmediaboutique’s email marketing system to distribute html email campaigns to highlight promotions and communicate with their extensive client base.